We are delighted to announce the signing of an exclusive partnership agreement between our own market leading ecommerce brand Tiger, and British Garden Centres, the largest family-owned garden centre group in the UK.
Over the next three and a half years, we will now be planning to open 35 Tiger showsites at key locations within the British Garden Centres’ network, offering more consumers a firsthand look at Tiger’s high quality garden buildings.
This partnership reflects the shared culture, values, and growth ambitions of both companies, and further develops our passion for creating spaces that inspire relaxation and enjoyment of outdoor living.
Following a successful pilot programme launched in April 2023 at BGC’s flagship garden centre in Brigg, Lincolnshire, both parties have also signed an agreement for an additional five years at the site, underpinning the strategic development of this exciting project together.
This landmark move marks another significant step forward for Tiger’s offline strategy, aiming to establish a network of franchised Tiger showsites across the UK, and complementing our existing online success and position as the UK’s market leader in garden buildings.
Ged Lees, Managing Director at Woodlands Home & Garden Group, expressed, “We are incredibly excited to be partnering with the prestigious British Garden Centres Group. This exclusive deal allows us to showcase our range of Tiger garden buildings throughout the United Kingdom, playing a crucial role within the garden centre network.”
We are delighted to announce the opening of a new Tiger showsite and franchise in Merseyside, launched in collaboration with our long-term partner, Merseyside Sheds. The Merseyside Sheds team have over 40 years of expertise in garden buildings and this next step builds on the great relationship between us.
The new look showroom is our first indoor site, and spans across two floors with over 40 buildings on display. The site features an extensive selection of the most popular Tiger buildings, and will provide customers in the region with a great opportunity to find their perfect outdoor space.
“The Merseyside Sheds showsite is the perfect location for our new store and has a been a long-standing landmark in Liverpool for decades. We’re delighted to be working with such experienced partners to welcome customers across Merseyside and surrounding areas, and we’re confident that shoppers looking for a new wooden garden building will be impressed by our range and quality.” said Sam Jenkinson, Head of Marketing at Woodlands Home & Garden Group.
The new show site is located at 198 Rimrose Rd, Bootle, Liverpool L20 4QS and is open from 10am until 4pm on Monday to Friday and 10am until 2pm on Saturday and Sunday.
We are very proud to announce that Tiger Sheds took home the trophy in the Large Retailers & E-tailers category in this year’s Yorkshire & Humberside Family Business Awards.
Highlighting Tiger’s record for excellent customer service, and their commitment to providing innovative products and solutions that stand out in the direct-to-consumer market, the judges were also impressed by the clear passion for the product demonstrated through the generations of family ownership and across the wider Woodlands team.
Huge credit goes to our amazing teams for their continued drive, passion and support in our journey to develop our brands and grow the Woodlands business.
A good night was had by all in the impressive surroundings of the prestigious Majestic Hotel & Spa in Harrogate, alongside all the other nominees, and it was great to meet other growing businesses from across the region.
Congratulations to all the winners… and commiserations (and best of luck for next year) to the runners-up. We hope you’ve all just about recovered!